Are you approaching the
age where your near vision just
isn’t as good as it once was? If
so, it may be time for you to
consider your first bifocal or
progressive lens. I usually
recommend the progressive lens
design to most of my patients. I
find that the progressive lens
gives a wider range of vision to
meet a broader range of visual
demands.

Progressive lenses, sometimes
called “no-line bifocals” are true multi-focal lenses providing a seamless progression of many lens powers for all viewing distances. With progressive lenses you can look up to see clearly at distance, use the middle of the lens to see your computer and objects in your intermediate zone and drop down your gaze to read and do fine work comfortably. But keep in mind that all progressive lenses aren’t the same.

If you are a first time progressive wearer or someone who
tried progressives years ago without success, you may be
interested in the newest technology available in progressive
lens design - the new Zeiss Individual™ progressive lens.
What makes this lens so special? The Zeiss Individual™ is
the first progressive lens to integrate how your frame, face
and prescription work together.

For over 160 years, Zeiss has led the way in precision
optics. Professionals like doctors performing microsurgery,
scientific researchers and even astronauts have long chosen
Zeiss for its optical clarity, precision and quality. Now
through advanced technology their innovative lens design is
available to you, enhancing your ultimate visual experience
by providing unique lenses specifically personalized for you.

Since vision is impacted by the way the lenses in your
frame are positioned in relation to your nose and
cheekbones, Zeiss has designed the first lens ever that uses
precise measurements of how your lenses are actually worn
to deliver your best vision possible. These lenses are custom
designed and built for your specific frame resulting in a
unique, individual lens design for each frame and each
prescription. The lenses are personalized just for you so
every part of your lens is optimized to give you the sharpest
and clearest visual experience.

These “tailor made” progressives not only provide you
with up to 50% larger field of clear vision but can be
optimized for the most intricate prescriptions, including
prescriptions with lots of astigmatism correction. And
because the lenses are custom designed and built for your
specific frame choice, they deliver clear all-distance vision
regardless of frame size – big or small.

So, if you are tired of having to take your reading glasses
on and off, or if you tried progressives years ago without
success, it may be time for you to consider this new,
innovative lens technology that promises to deliver precision
optical clarity and comfort.